There was a complete failure to address the needs of the everyday user, the majority of which had now made the move to smartphones. For instance, travel photographers can capture sweeping landscape shots in 8K and later crop down to interesting details without losing resolution. This versatility makes it easier to find new perspectives in familiar scenes, adding another layer of creativity to the work. This was a direct response for an increase in demand for high-performance cameras that were able to complement, rather than compete with, smartphones. Smartphones are now something that we all rely on and they have become part of our everyday lives. However, when they first arrived, and as they developed, they posed a real risk to other industries.
There’s no doubt that smartphones forced Canon to completely rethink its approach to camera technology. While change may have been resisted at the start, the company soon embraced this and, in fact, the competition offered by smartphones actually led Canon launching products that were better than ever before. The way that it tapped into trends created by social media means that it has maintained its relevance and there will long be a need for its offerings.
- With Canon’s commitment to innovation, it’s only a matter of time before 8K becomes a standard feature in everyday photography.
- There’s still a huge demand for wedding, news and media photography, as well as a huge demand for professional sports photographers, as highlighted by the success of the 2025 World Sports Photography Awards.
- Even better technology and faster internet connections mean that there are uses for streaming in casinos.
- Instagram has over 1.4 billion users, and almost overnight, in the early 2010s, it started to provide a real headache for people who had turned photography into their profession.
- The practicality of this for genres like sports, wildlife, and even fashion photography cannot be overstated.
- With the advancement of smartphone cameras, streaming on the go has become a reality and while they don’t have the features of a high-end camera there are many modern smartphones equipped with high-quality cameras.
- There’s no doubt that this strategy kept Canon relevant, but only in the high-end market.
With better cameras, streamers can experiment with different types of content and even stream things like outdoor adventures. These new genres require cameras that can handle a variety of environments and lighting conditions, which modern equipment is well-suited to provide. There’s also the possibility that Canon will continue to explore AI capabilities so that it can integrate more intelligent processing into its cameras. We’d also expect Canon to streamline its lineup and perhaps completely move away from traditional DSLRs.
Exploring How Professional Photographers Adapted To The Digital Switch
Looking ahead, the future looks promising for Canon and we can be sure that it will continue to adapt. New technologies, such as augmented reality and virtual reality, mean that the company will move towards new imaging technologies that go beyond traditional photography. With a smartphone, photography was suddenly easy with instant adjustments and instant sharing. Canon responded to this by improving its user interface, adding touchscreens and developing apps that simplified the process of transferring and editing images on mobile devices. There’s no doubt that this strategy kept Canon relevant, but only in the high-end market.
- This versatility makes it easier to find new perspectives in familiar scenes, adding another layer of creativity to the work.
- Perhaps one of the most exciting aspects of 8K photography is how it allows for greater creativity in post-production.
- The company also made significant improvements to its software so that it became easier for users to stream directly from their cameras.
- With better cameras, streamers can experiment with different types of content and even stream things like outdoor adventures.
- Canon Rumors is the leading source for rumors, news & annoucements on Canon cameras, lenses and accessories.
- Some companies are embracing the technology to bring a more personal connection to their customers and as you would expect, streaming is continuing to grow.
Changes In Other Industries
Instagram has over 1.4 billion users, and almost overnight, in the early 2010s, it started to provide a real headache for people who had turned photography into their profession. People no longer require that expert touch; they can use filters and photo editing software to edit photos they’ve taken on their mobile phones and send them to their friends wherever they are. Brands have continued in the same spirit, implementing the latest digital innovations, such as Bitcoin. As Ignition Australia is showcasing, there’s a growing demand for people who want to bet using cryptocurrencies. Still, there’s no denying a growing demand for a gambling provider that offers something unique, especially in an industry that is growing more saturated by the day. Canon also offers external monitors that support 8K playback, allowing photographers to view and edit their footage in full resolution while on location.
More options
Developers later tapped into AI-driven computational photography, multiple lens systems, and superior software processing. Imagine you’re shooting a sports event, a wildlife scene, or even fast-paced street photography. Instead of relying on burst mode and hoping to capture the perfect frame, shooting in 8K lets you film the action and then extract individual stills with enough resolution to be printed or used in high-end publications.
Canon’s Initial Struggles
Some companies are embracing the technology to bring a more personal connection to their customers and as you would expect, streaming is continuing to grow. About seven million streamers put their content out through Twitch alone and plenty are using other platforms. Without the affordable cameras and HD footage we have today (plus the internet stability) it just wouldn’t be an option.
By recording in 8K, a single shoot can provide material for both high-resolution photos and video content, saving time and reducing the complexity of the workflow. The combination of improved camera equipment and advanced streaming platforms have opened up new possibilities for creators. Now, the equipment (and internet connection) for streaming is something accessible to a lot of people and smaller companies as well as the giants of industries. Just as online casinos had to embrace the explosion in live dealer games and an increased game selection by partnering with casino games aggregators such as hub88.io, Canon had to deal with the rapid interest in video content creation. As consumers began to opt for smartphones, dedicated cameras were soon obsolete for the average user.
These accessories are helping to simplify the workflow for 8K photography, ensuring that photographers can maximize the potential of the technology. As 8K technology grows in popularity, Canon has introduced a variety of accessories to help photographers get the most out of this powerful feature. For example, memory cards with faster read/write speeds, such as CFexpress Type B cards, are essential for handling the massive file sizes generated by 8K footage. These high-performance cards allow photographers to shoot without worrying about buffering or running out of space too quickly, making them an invaluable tool for professionals. Casinos are part of this, but streamers play a variety of games, and platforms including Twitch have cropped up with a focus on gameplay. It makes sense that they would want to provide this different way for players to watch sports and the events that were already covered by the sites and many gambling companies started to stream football and other competitions.
It was clear to Canon that competing with smartphones went beyond a focus on hardware or software. Instead, it was all about the user experience and the levels of convenience that smartphones offered. Canon had invested heavily in its compact cameras and watched as sales pretty much died while users opted for the convenience offered by smartphones. There’s still a huge demand for wedding, news and media photography, as well as a huge demand for professional sports photographers, as highlighted by the success of the 2025 World Sports Photography Awards. Within this shift lay opportunity; there were still pockets of photography enthusiasts dotted throughout the globe, and the internet made it much easier to form communities and share ideas and business tips.